About Us
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Description of Business
We publish and distribute print and online business directories for domestic niche markets, in the nation. Our principal source of revenue comes from the sale of ads in these directories. As a sales incentive we also provide our advertisers with added values, such as referral services and a consumer discount club. We also operate Internet portals, JewishYellow.com targeting worldwide Jewish communities and JewishMasterGuide.com, targeting the ultra-orthodox and Hasidic communities.
Our principal directories are: the Jewish Israeli Yellow Pages, a bilingual, English and Hebrew, yellow page directory distributed free through local commercial and retail establishments in the New York metropolitan area and Florida. The Jewish Master Guide also known as The Jewish Yellow Pages, a yellow page directory designed to meet the special needs of the Hasidic and ultra Orthodox Jewish communities in the New York metropolitan area and Florida.
Products and services
The Jewish Israeli Yellow Pages. The Jewish Israeli Yellow Pages is a bilingual, yellow page directory that is distributed free through local commercial and retail establishments in the New York metropolitan, New Jersey and Florida. All ads in the Jewish Israeli Yellow Pages are in English and Hebrew unless the advertiser specifically requests that the ad be in English only. The Jewish Israeli Yellow Pages is organized according to the Hebrew alphabet, although it is indexed in both Hebrew and English. We believe that the Jewish Israeli Yellow Pages is used principally by persons whose native language is Hebrew and by other members of the Jewish community whether or not they speak Hebrew. The Jewish Israeli Yellow Pages was first published in February 1990 and has been published in February and August of each year since 1991. The Jewish Israeli Yellow Pages is also available online at our web site JewishYellow.com.
The Jewish Master Guide. (Also known as the Jewish Yellow Pages) In October 1998 we published the first edition of the Jewish Master Guide, a yellow page directory designed to meet the special needs of the Hasidic and ultra Orthodox Jewish communities in the New York metropolitan area. We produce the Jewish Master Guide and its similar companion, the Jewish Yellow Pages, in the same manner as the Jewish Israeli Yellow Pages, and starting with the December 2003 edition, The Jewish Master and Kosher Guides differ from the Jewish Israeli Yellow Pages in that they are published in English only, and they do not advertise products or services that might offend the Hasidic and ultra Orthodox Jewish communities. Distribution is accomplished by placing copies of the directories in synagogues, community centers and businesses located in Hasidic and ultra Orthodox neighborhoods. The Jewish Master and Kosher Guides are also available online at our web site www.JewishMasterGuide.com and www.theonlykosherdirectory.com.
We provide the following additional services for our advertisers.
www.dagjewishdirectories.com Our web site, launched in 1995, serves as a "portal" with links to a variety of sites on the web, particularly those that carry information and news that may be of particular interest to specified users. We also develop web sites for our advertisers for a fee. We further enhanced our web site by providing links community focused yellow page directories, by including information and by creating strategic alliances with other Internet portals.
The Referral Service. The Referral Service provides added value to users of and advertisers in our directories. Potential consumers who are looking to purchase goods or services call the referral service and an operator directs them to one or more advertisers in our directories. Tourists also call the referral service with questions involving travel, lodging, visa issues, driver's license issues and the like. Finally, advertisers use the referral service as a tool to generate new business. The telephone number for the Referral Service is published throughout our various directories as well as various newspapers serving different communities.
Discount Club. We established a program under which participating advertisers have agreed to give discounts to customers who introduce the specific directory’s Discount Card. This card is distributed with the directories or can be ordered directly from our offices. By presenting the card at participating establishments, consumers can receive up to 10% discounts.
We buy paper for our directories at prevailing prices. Accordingly, we do not depend on any single source of supply although we are subject to market forces that affect the price of paper. Paper costs fluctuate according to supply and demand in the marketplace. In addition, paper costs can be affected by events outside of our control, such as fluctuations in currency rates, political events, global economic conditions, environmental issues and acts of nature.
DAG Jewish Directories, Inc.
125-10 Queens Blvd., #14,
Kew Gardens, NY 11415
Tel: 718-520-1000
Fax: 718-793-2522
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